Advertising Account Planner Duties & Responsibilities

The role and function of an Advertising Account Planner includes the following duties and responsibilities:

Analysing and interpreting a variety of information
Making presentations to clients and agency staff
Evaluating campaign effectiveness
Keeping up-to-date with cultural/social trends and customers’ views and attitudes
Undertaking qualitative research activities
Commissioning external qualitative and quantitative research
Developing ideas and pinpointing business problems
Analysing sales data.

Note that this is not an exhaustive list of Advertising Account Planner duties and responsibilities. Job functions for specific Advertising Account Planner roles may vary, depending on the industry and type of employer.

Share on