Advertising Account Planner Duties & Responsibilities

The role and function of an Advertising Account Planner includes the following duties and responsibilities:

  • Analysing and interpreting a variety of information
  • Making presentations to clients and agency staff
  • Evaluating campaign effectiveness
  • Keeping up-to-date with cultural/social trends and customers’ views and attitudes
  • Undertaking qualitative research activities
  • Commissioning external qualitative and quantitative research
  • Developing ideas and pinpointing business problems
  • Analysing sales data.

Note that this is not an exhaustive list of Advertising Account Planner duties and responsibilities. Job functions for specific Advertising Account Planner roles may vary, depending on the industry and type of employer.

Related

Advertising Account Planner Job description

Advertising Account Planner Salary in Nigeria

Advertising Account Planner Interview questions

Advertising Account Planner Cover letter

Advertising Account Planner CV

Similar job descriptions

Curator job description

Music Producer job description

Video Producer job description

Technical Author job description

Illustrator job description

Lexicographer job description

Talent Manager job description

Social Media Assistant job description

Lighting Technician job description

Commissioning Editor job description

Assistant Film Director job description

Creative Writer job description

Digital Media Planner job description

Digital Producer job description

Medical Illustrator job description

Arts Administrator job description

Producer job description

Media Manager job description

Director of Photography job description

Costume Designer job description