Content Marketing Manager Interview Questions

Content Marketing Managers are usually responsible for planning, developing and implementing the overall company's content strategy. They are responsible for the management of the creation and production of online and offline marketing content.

Whether you're a job seeker preparing to be interviewed for the role of Content Marketing Manager or an employer preparing to interview candidates for Content Marketing Manager position, these Content Marketing Manager interview questions will help you prepare yourself for the job interview session.

Content Marketing Manager Interview Questions

Below are a list of some skill-based Content Marketing Manager interview questions.

1. How do you determine the style or tone of a piece of content?
2. Which metrics do you look at when measuring the success or failure of a content marketing campaign?
3. What has been your greatest success as a content marketing manager?
4. How do you determine what type of content should be produced for a specific target audience?
5. Are you familiar with any content management systems, such as WordPress or Drupal?
6. What are some of the most important qualities that a successful content marketer should possess?
7. What is your process for deciding when content should be updated or replaced?
8. Do you have any experience working with outside content creators or writers?
9. One of our core values is “quality over profit.” Tell me about a time in your writing career where you reflected that value.
10. What content are you not interested in writing professionally?
11. Your first month here will involve a lot of training, but what is something new that you could teach us?
12. Give me an example of when you went above and beyond the needs of a project.
13. When do you think it’s appropriate to use video content in place of written content?
14. We want to increase our social media presence. What strategies would you use to increase our follower count and engagement levels?
15. Describe your writing process when producing an article or blog post.
16. Which social media platforms do you use the most and how would you promote our content on those sites?
17. What do you think is the most important aspect of content marketing?
18. After you’ve produced a piece of content, what else do you do to make sure it gets traction?
19. What do you think of our content?
20. Whose content in the B2B space do you admire?
21. What makes you good at content marketing?
22. What do you need to work on to improve your content marketing skills?
23. There is a lot of competition in our industry when it comes to content marketing. How would you make our content stand out from the rest?
24. How would you approach writing about a subject that you’re not familiar with?
25. How familiar are you with SEO?
26. How would you respond to a campaign that received negative feedback?
27. Could you tell me about a time you have had to overcome a content marketing challenge?

Content Marketing Manager Interview Questions and Answers

Every interview is different and the questions may vary. However, there are lots of general questions that get asked at every interview.

Below are some common questions you'd expect during Content Marketing Manager interviews. Click on each question to see how to answer them.

1. What is Your Greatest Strength?
2. What is Your Salary Expectation?
3. Do You Have Any Questions for Us?
4. Are You a Leader or a Follower?
5. Why Do You Want To Leave Your Current Job?
6. What is Your Greatest Weakness?
7. Tell Me About Yourself
8. Why Do You Want This Job?
9. What Is Your Greatest Accomplishment?
10. Why Should We Hire You?