Content Marketing Manager Job Description

What is the job description of a Content Marketing Manager? What are the duties and responsibilities of a Content Marketing Manager? What does a Content Marketing Manager do?

Job description of a Content Marketing Manager

Content Marketing Managers are usually responsible for planning, developing and implementing the overall company's content strategy. They are responsible for the management of the creation and production of online and offline marketing content.

This Content Marketing Manager job description example includes the list of most important Content Marketing Manager duties and responsibilities as shown below. It can be modified to fit the specific Content Marketing Manager profile you're trying to fill as a recruiter or job seeker.

Content Marketing Manager Duties and Responsibilities

Content Marketing Manager job description should contain a variety of functions and roles including:

  • Create X amount of free resources each month to drive leads, subscribers, awareness
  • Experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc.
  • Manage and develop a blogging strategy
  • Grow our subscriber base 
  • Work with designers, product marketing, sales, and external influencers and other industry experts 
  • Adhere to the internal policies and procedures

Content Marketing Manager Requirements / Skills / Qualifications

Content Marketing Manager job description should include these common skills and qualifications:

  • BA/BSc degree or equivalent working experience
  • X years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
  • Good time-management skills
  • Ability to multi-task
  • Strong interpersonal and communication skills
  • Critical-thinker and problem-solver
  • Past experience building audiences either online or offline
  • In-depth knowledge of the HubSpot Content Optimization System
  • Experience in producing smart CTAs according to the visitor lifecycle stage

As a hiring manager, recruiting an ideal Content Marketing Manager starts with crafting a good job description. Use this Content Marketing Manager job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Content Marketing Manager may also reference it in preparation for the interview.