Content Marketing Manager job description

Content Marketing Manager Duties and Responsibilities

Content Marketing Manager job description should contain a variety of functions and roles including:

Create X amount of free resources each month to drive leads, subscribers, awareness
Experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc.
Manage and develop a blogging strategy
Grow our subscriber base
Work with designers, product marketing, sales, and external influencers and other industry experts
Adhere to the internal policies and procedures

Content Marketing Manager Requirements / Skills / Qualifications

Content Marketing Manager job description should include these common skills and qualifications:

BA/BSc degree or equivalent working experience
X years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
Good time-management skills
Ability to multi-task
Strong interpersonal and communication skills
Critical-thinker and problem-solver
Past experience building audiences either online or offline
In-depth knowledge of the HubSpot Content Optimization System
Experience in producing smart CTAs according to the visitor lifecycle stage

As a hiring manager, recruiting an ideal Content Marketing Manager starts with crafting a good job description. Use this Content Marketing Manager job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Content Marketing Manager may also reference it in preparation for the interview.