Chief Marketing Officer (CMO) job description

Chief Marketing Officer (CMO) Duties and Responsibilities

Chief Marketing Officer (CMO) job description should contain a variety of functions and roles including:

Set marketing goals and objectives
Plan, implement and manage marketing strategy
Contribute to the overall growth of the company
Review and manage content marketing strategy
Determine KPIs for marketing department
Keep the marketing budget in check
Track KPIs on a regular basis and present reports
Work with sales and development and customer success teams
Create and present the annual marketing plan and strategy
Use data and reports to make evidence-based decisions
Analyze company's marketing strategy and suggest improvements
Stay up to date with the latest technology
Stay up to date with the latest best practices
Attend marketing conferences and educational programs
Design, plan and execute effective marketing campaigns

Chief Marketing Officer (CMO) Requirements / Skills / Qualifications

Chief Marketing Officer (CMO) job description should include these common skills and qualifications:

MA in Marketing, Management or similar relevant field
Addition marketing certifications are a plus
x years experience in marketing
Being customer-centric
Excellent organizational and time management skills
Good communication and interpersonal skills
Excellent presentation skills
Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
In-depth knowledge of big data analysis
Regularly produce and present reports

As a hiring manager, recruiting an ideal Chief Marketing Officer (CMO) starts with crafting a good job description. Use this Chief Marketing Officer (CMO) job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Chief Marketing Officer (CMO) may also reference it in preparation for the interview.