Social Media Specialist job description

Job description of a Social Media Specialist

Social Media Specialists focus on creating appealing and creative digital content for a company’s various social media platforms. Social Media Specialists usually report to the Social Media Manager and work closely with the digital marketing team to generate a social media marketing strategy that will promote customer engagement and brand awareness.

This Social Media Specialist job description example includes the list of most important Social Media Specialist duties and responsibilities as shown below. It can be modified to fit the specific Social Media Specialist profile you're trying to fill as a recruiter or job seeker.

Social Media Specialist Duties and Responsibilities

Social Media Specialist job description should contain a variety of functions and roles including:

Developing social media content plans that are consistent with the company’s brand identity.
Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
Preparing monthly reports on social media marketing efforts.
Suggesting recommendations to adjust the social media marketing strategy for optimal results.
Staying up to date on best practices and emerging trends in social media.
Managing a high volume of daily social media posts.
Communicating with social media followers, including responding to queries in a timely manner.
Developing and managing social influencer programs and attending social influencer events.
Performing other duties when needed.

Social Media Specialist Requirements / Skills / Qualifications

Social Media Specialist job description should include these common skills and qualifications:

Bachelor’s degree in journalism, communications, marketing, or a related field.
3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
Multi-tasking and time-management skills, with the ability to prioritize tasks.
Ability to work in a fast-paced, high-pressure environment.
Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
Experience using various analytics software.
Working knowledge of HTML and CSS.

As a hiring manager, recruiting an ideal Social Media Specialist starts with crafting a good job description. Use this Social Media Specialist job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Social Media Specialist may also reference it in preparation for the interview.

Social Media Specialist Job Description

Job description of a Social Media Specialist

Social Media Specialist Duties and Responsibilities

Social Media Specialist Requirements / Skills / Qualifications

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