Marketing Strategist Job Description

Job Descriptions > Marketing and Communications > Marketing Strategist

This Marketing Strategist job description template includes the list of most important Marketing Strategist duties and responsibilities. It can be modified to fit the specific Marketing Strategist profile you're trying to fill as a recruiter or job seeker.

Common questions people ask include: What is the job description of a Marketing Strategist? What are the duties and responsibilities of a Marketing Strategist? What does a Marketing Strategist do?

Job Description of a Marketing Strategist

Marketing Strategist is a marketing professional who works with the marketing team member(s) to assure the execution of high-quality marketing strategies within the defined time frame.

Marketing Strategist Duties and Responsibilities

Marketing Strategist job description should contain a variety of functions and roles including:

• Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations
• Set specific marketing goals that align with the overall direction and business goals
• Develop and maintain digital campaigns to increase web traffic
• Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
• Use customer feedback to ensure client satisfaction
• Ensure brand alignment to increase brand awareness and equity
• Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI
• Forecast market trends
• Research market to identify new opportunities
• Generate innovative ideas to promote our brand and our products

Marketing Strategist Requirements / Skills / Qualifications

Marketing Strategist job description should include these common skills and qualifications:

• MA in Marketing or similar relevant field
• Previous working experience as a Marketing Strategist for (x) year(s)
• In-depth knowledge of CRM software and Content Management Systems
• Excellent communication, interpersonal and presentation skills
• Creative thinker with data-driven analytical aptitude
• Familiarity with SEO/SEM and Google Analytics
• Outstanding organizational and time management skills

As a hiring manager, recruiting an ideal Marketing Strategist starts with crafting a good job description. Use this Marketing Strategist job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs. Job seekers interviewing for the role of a Marketing Strategist may also reference it in preparation for the interview.