Marketing Strategist Duties & Responsibilities

The role and function of a Marketing Strategist includes the following duties and responsibilities:

Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations
Set specific marketing goals that align with the overall direction and business goals
Develop and maintain digital campaigns to increase web traffic
Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
Use customer feedback to ensure client satisfaction
Ensure brand alignment to increase brand awareness and equity
Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI
Forecast market trends
Research market to identify new opportunities
Generate innovative ideas to promote our brand and our products

Note that this is not an exhaustive list of Marketing Strategist duties and responsibilities. Job functions for specific Marketing Strategist roles may vary, depending on the industry and type of employer.

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