Marketing Specialist Job Description

What is the job description of a Marketing Specialist? What are the duties and responsibilities of a Marketing Specialist? What does a Marketing Specialist do?

Job description of a Marketing Specialist

Marketing Specialist is a marketing professional responsible for the company's marketing communications activities with the goal of establishing and improving its competitive positioning in the market to support sales lead generation.

This Marketing Specialist job description example includes the list of most important Marketing Specialist duties and responsibilities as shown below. It can be modified to fit the specific Marketing Specialist profile you're trying to fill as a recruiter or job seeker.

Marketing Specialist Duties and Responsibilities

Marketing Specialist job description should contain a variety of functions and roles including:

  • Assist marketing managers in managing integrated marketing campaigns across offline and online tactics
  • Provide recommendations for future strategic initiatives through competitive and financial analysis
  • Conduct market research to find answers about consumer requirements, habits and trends
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
  • Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities
  • Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market
  • Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions
  • Translate complex data and analytical models into insights that can be used to develop marketing strategies
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)

Marketing Specialist Requirements / Skills / Qualifications

Marketing Specialist job description should include these common skills and qualifications:

  • Bachelor’s degree in journalism, communications, marketing, or a related field.
  • 3 or more years of marketing experience (digital and traditional) in a corporate, or agency environment.
  • Proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access), Adobe Creative Suite, and CRM and CMS software.
  • Ability to work in a fast-paced, high-pressure environment.
  • Multi-tasking and time-management skills, with the ability to prioritize tasks.
  • Highly organized and detail oriented.
  • Working knowledge of HTML and CSS.
  • Experience using analytics software.
  • Excellent written and verbal communication skills.

As a hiring manager, recruiting an ideal Marketing Specialist starts with crafting a good job description. Use this Marketing Specialist job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Marketing Specialist may also reference it in preparation for the interview.