Marketing Specialist Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Marketing Specialist:

Bachelor’s degree in journalism, communications, marketing, or a related field.
3 or more years of marketing experience (digital and traditional) in a corporate, or agency environment.
Proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access), Adobe Creative Suite, and CRM and CMS software.
Ability to work in a fast-paced, high-pressure environment.
Multi-tasking and time-management skills, with the ability to prioritize tasks.
Highly organized and detail oriented.
Working knowledge of HTML and CSS.
Experience using analytics software.
Excellent written and verbal communication skills.

Note that this is not an exhaustive list of Marketing Specialist skill, qualifications and experience. Job requirements for specific Marketing Specialist roles may vary, depending on the industry and type of employer.

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