Media Coordinator Job Description

What is the job description of a Media Coordinator? What are the duties and responsibilities of a Media Coordinator? What does a Media Coordinator do?

Job description of a Media Coordinator

Media Coordinators are communications professionals who develop and implement targeted communications and advertising content for a variety of media platforms. They research, write, proofread and edit all content, and plan and execute all media and advertising campaigns.

This Media Coordinator job description example includes the list of most important Media Coordinator duties and responsibilities as shown below. It can be modified to fit the specific Media Coordinator profile you're trying to fill as a recruiter or job seeker.

Media Coordinator Duties and Responsibilities

Media Coordinator job description should contain a variety of functions and roles including:

  • Identify press opportunities through evolving issues.
  • Develop content for broadcast, print and online distribution channels.
  • Negotiate with media channels to close competitive deals.
  • Monitor all campaigns, and report on results.
  • Create and manage the organization’s social media profile and presence.
  • Promote additional projects to support new product launches.
  • Build long-term relationships with media houses.
  • Appropriately manage the organization’s media budget.
  • Ensure that key messages align with vital business strategies.
  • Serve as the organization’s media liaison and formal spokesperson.
  • Facilitate press conferences and briefings.
  • Scan media marketplace to keep up-to-date on the latest media trends.

Media Coordinator Requirements / Skills / Qualifications

Media Coordinator job description should include these common skills and qualifications:

  • Bachelors degree in Communications/Media or related (essential).
  • Experience as a Media Coordinator or similar.
  • Expert at targeted communications and advertising campaigns across various media platforms.
  • Deep understanding of SEO, web traffic metrics and social media best practices.
  • Critical thinker with strong conceptual and research skills.
  • Natural leader who displays strong decision-making and attention to detail.
  • Ability to work under pressure and meet deadlines.
  • Ability to work independently and as part of a team.
  • Excellent interpersonal, verbal and writing skills.
  • Demonstrable experience with building effective media campaigns.
  • Ability to develop appropriate broadcast, print and social media content.
  • Ability to facilitate press conferences and briefings.
  • Ability to foster long-term relationships with members of the media.

As a hiring manager, recruiting an ideal Media Coordinator starts with crafting a good job description. Use this Media Coordinator job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Media Coordinator may also reference it in preparation for the interview.