Digital Media Specialist Job Description

What is the job description of a Digital Media Specialist? What are the duties and responsibilities of a Digital Media Specialist? What does a Digital Media Specialist do?

Job description of a Digital Media Specialist

Digital Media Specialist are usually responsible for assisting Digital Media Managers in designing and implementing company's digital media plans and strategies and achieving digital marketing goals and objectives.

This Digital Media Specialist job description example includes the list of most important Digital Media Specialist duties and responsibilities as shown below. It can be modified to fit the specific Digital Media Specialist profile you're trying to fill as a recruiter or job seeker.

Digital Media Specialist Duties and Responsibilities

Digital Media Specialist job description should contain a variety of functions and roles including:

  • Design digital media campaigns according to business goals
  • Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos etc. 
  • Establish our web presence 
  • Suggest and implement direct marketing methods 
  • Suggest strategies and methods for improvement
  • Regularly track and get insights into competitors' strategies
  • Develop and monitor ROI and KPIs
  • Work to improve our brand presence
  • Maintain and manage all  our social media channels
  • Liaise with Marketing, Sales and Product development teams
  • Stay up-to-date with digital media technologies and latest trends

Digital Media Specialist Requirements / Skills / Qualifications

Digital Media Specialist job description should include these common skills and qualifications:

  • BSc. degree in Marketing, Digital media or relevant field
  • Additional qualification in web design or animation is a plus
  • Experience with content management
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • X years of experience as Digital Media Specialist or Digital Marketing Manager or similar role
  • Good knowledge of Photoshop, Final Cut Pro, Audacity or other media editing software
  • X years of experience with visual communication methods 
  • Knowledge of web design
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills

As a hiring manager, recruiting an ideal Digital Media Specialist starts with crafting a good job description. Use this Digital Media Specialist job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Digital Media Specialist may also reference it in preparation for the interview.