Marketing Director Job Description

What is the job description of a Marketing Director? What are the duties and responsibilities of a Marketing Director? What does a Marketing Director do?

Job description of a Marketing Director

A marketing director is responsible for providing direction, guidance and leadership to a marketing department. They typically manage marketing of a business, organization, particular product or group of products.

This Marketing Director job description example includes the list of most important Marketing Director duties and responsibilities as shown below. It can be modified to fit the specific Marketing Director profile you're trying to fill as a recruiter or job seeker.

Marketing Director Duties and Responsibilities

Marketing Director job description should contain a variety of functions and roles including:

  • Overseeing marketing department.
  • Evaluating and developing our marketing strategy and marketing plan.
  • Planning, directing, and coordinating marketing efforts.
  • Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
  • Identifying potential customers.
  • Building brand awareness and positioning.
  • Communicating the marketing plan.
  • Researching demand for our products and services.
  • Competitor research.
  • Supporting sales and lead generation efforts.
  • Coordinating marketing projects from start to finish.
  • Organizing company conferences, trade shows, and major events.
  • Overseeing social media marketing strategy and content marketing.
  • Developing promotions with advertising managers.
  • Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
  • Compiling lists describing our offerings.
  • Developing and managing advertising campaigns.

Marketing Director Requirements / Skills / Qualifications

Marketing Director job description should include these common skills and qualifications:

  • B.Sc/BA in business administration, marketing and communications or relevant field
  • Proven experience as Marketing Director
  • Professional chartered marketer (CIM) is a plus
  • Excellent leadership and organizing skills
  • Analytical and creative thinking
  • Exquisite communication and interpersonal skills
  • Up to speed with current and online marketing techniques and best practices
  • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
  • Customer-oriented approach with aptitude

As a hiring manager, recruiting an ideal Marketing Director starts with crafting a good job description. Use this Marketing Director job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Marketing Director may also reference it in preparation for the interview.