Marketing Consultant job description

Marketing Consultant Duties and Responsibilities

Marketing Consultant job description should contain a variety of functions and roles including:

Study company profile and operations to understand its marketing needs
Conduct marketing research to identify industry trends and commercial opportunities
Develop and implement a marketing strategy according to objectives and budget
Develop and nurture long term relationship with in house teams and external vendors
Track and evaluate the ROI/KPI in relation to marketing initiatives
Keep abreast of emerging trends and share best practices knowledge and insights
Write reports with suggestions for improvements and new ideas
Prepare detailed proposals and marketing plans
Advise on branding, positioning, communications and other marketing issues
Give direction to marketing efforts with the most effective methods and tools

Marketing Consultant Requirements / Skills / Qualifications

Marketing Consultant job description should include these common skills and qualifications:

MA in Marketing, Communications, Business or similar relevant field
Previous working experience as Marketing Consultant for x year(s)
In depth knowledge of data analysis and market research
Outstanding communication, interpersonal and presentation skills
Excellent organizational and time management skills
Hands on experience with marketing software (e.g. CRM)
Analytical thinker and problem solver

As a hiring manager, recruiting an ideal Marketing Consultant starts with crafting a good job description. Use this Marketing Consultant job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Marketing Consultant may also reference it in preparation for the interview.