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Public Relations Officer Job Description

Job Descriptions > Marketing and Communications > Public Relations Officer
Public Relations Officer job description and responsibilities
This Public Relations Officer job description template includes the list of most important Public Relations Officer duties and responsibilities. It can be modified to fit the specific Public Relations Officer profile you're trying to fill as a recruiter or job seeker.

Common questions people ask include: What is the job description of a Public Relations Officer? What are the duties and responsibilities of a Public Relations Officer? What does a Public Relations Officer do?

Job Description of a Public Relations Officer

Public relations officers build and maintain a positive public image for a company or organization. They create media, from press releases to social media messages, that shape public opinion of the company or organization and increase awareness of its brand.

Public Relations Officer Duties and Responsibilities

Public Relations Officer job description should contain a variety of functions and roles including:
  • Responding to requests for information release or press conference from the media or designating a spokesperson or source of information.
  • Establishing and maintaining relationships with consumer, community, employee, and public interest groups.
  • Writing press releases and other media communications to promote clients.
  • Planning or directing the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments.
  • Coaching client representatives in effective communication with the public and employees.
  • Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.
  • Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences.
  • Updating and maintaining Web content.
  • Conferring with managers to identify trends and group interests and providing advice on business decisions.

Public Relations Officer Requirements / Skills / Qualifications

Public Relations Officer job description should include these common skills and qualifications:
  • Bachelor degree in journalism, PR, marketing or related field.
  • Experience handling a press conference.
  • Excellent written and verbal communication skills.
  • Ability to pitch to media.
  • Creativity in securing coverage and buzz with traditional outlets.
  • Understanding of social media and solid experience working with bloggers.
  • Project and budget management skills.
  • Responds well under pressure with strict time limit.
  • Knowledge of consumer marketing.
  • An ability to work on big strategy plans as well as day-to-day tasks.
  • Ability to think both creatively and strategically.
  • Ability to run PR campaigns that deliver measurable results and meet objectives.
  • Deadline-oriented, inquisitive, with great follow-up and reporting skills.
  • Quick and enthusiastic learner.
As a hiring manager, recruiting an ideal Public Relations Officer starts with crafting a good job description. Use this Public Relations Officer job description sample to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs. Job seekers interviewing for the role of a Public Relations Officer may also reference it in preparation for the interview.

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