Marketing Coordinator job description

Marketing Coordinator Duties and Responsibilities

Marketing Coordinator job description should contain a variety of functions and roles including:

Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
Design and implement successful marketing campaigns
Set up tracking systems for online marketing activities
Collaborate with the design department to produce promotional materials
Craft clear product marketing copy
Organize promotional activities for new products/services
Track progress with Marketing Managers and/or Marketing Specialists
Identify and analyze competitors
Prepare reports by collecting and analyzing sales data
Prepare (monthly, quarterly and annual) forecasts

Marketing Coordinator Requirements / Skills / Qualifications

Marketing Coordinator job description should include these common skills and qualifications:

B.Sc degree in Marketing or relevant field
Proven work experience as a Marketing Coordinator, Marketing Officer or similar role
Solid computer skills, including MS Office, web analytics and Google Adwords
Familiarity with Customer Relationship Management and Content Management System software
Excellent communication and presentation skills
Knowledge of traditional and digital marketing tools
Experience with research methods using data analytics software
Expertise with SEO/SEM campaigns

As a hiring manager, recruiting an ideal Marketing Coordinator starts with crafting a good job description. Use this Marketing Coordinator job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Marketing Coordinator may also reference it in preparation for the interview.