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Email Marketing Manager Job Description

Job Descriptions > Marketing and Communications > Email Marketing Manager
Email Marketing Manager job description and responsibilities
This Email Marketing Manager job description template includes the list of most important Email Marketing Manager duties and responsibilities. It can be modified to fit the specific Email Marketing Manager profile you're trying to fill as a recruiter or job seeker.

Common questions people ask include:

What is the job description of an Email Marketing Manager? What are the duties and responsibilities of an Email Marketing Manager? What does an Email Marketing Manager do?

Job Description of an Email Marketing Manager

With the emergence of inbound recruiting and digital marketing, Email Marketing Manager's role has become very important for business success. Email Marketing Managers are generally responsible for planning, developing, implementing and maintaining the overall company's email marketing strategy.

Email Marketing Manager Duties and Responsibilities

Email Marketing Manager job description should contain a variety of functions and roles including:

  • Manage and build overall email marketing strategy
  • Create various email lists and campaigns
  • Create and design various CTAs and email templates
  • Test every campaigns success
  • Analyze data to get smart insights
  • Suggest methods for improvements
  • Segment lists based on behaviors like past email engagement and website interactions 
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
  • Determine email marketing KPIs
  • Develop and present reports on a weekly basis
  • Develop a lead generation strategy
  • Create smart email lists
  • Increase email subscriptions

Email Marketing Manager Requirements / Skills / Qualifications

Email Marketing Manager job description should include these common skills and qualifications:

  • BA/BSc or equivalent working experience
  • Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
  • Proficient using marketing automation technology
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Knowledge of latest digital marketing trends
  • Experience with email automation tools
  • Sense of ownership and pride in your performance and its impact on company’s success

As a hiring manager, recruiting an ideal Email Marketing Manager starts with crafting a good job description. Use this Email Marketing Manager job description example to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs. Job seekers interviewing for the role of an Email Marketing Manager may also reference it in preparation for the interview.

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