Email Marketing Manager Duties & Responsibilities

The role and function of an Email Marketing Manager includes the following duties and responsibilities:

Manage and build overall email marketing strategy
Create various email lists and campaigns
Create and design various CTAs and email templates
Test every campaigns success
Analyze data to get smart insights
Suggest methods for improvements
Segment lists based on behaviors like past email engagement and website interactions
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
Determine email marketing KPIs
Develop and present reports on a weekly basis
Develop a lead generation strategy
Create smart email lists
Increase email subscriptions

Note that this is not an exhaustive list of Email Marketing Manager duties and responsibilities. Job functions for specific Email Marketing Manager roles may vary, depending on the industry and type of employer.

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