Market Research Analyst job description

Market Research Analyst Duties and Responsibilities

Market Research Analyst job description should contain a variety of functions and roles including:

Collect and analyze data through modern and traditional methods on consumers, competitors and the market place
Devise and design qualitative and quantitative custom market research projects
Perform qualitative and quantitative analyses to identify opportunities for product expansion
Apply statistical techniques to interpret data and produce substantiated recommendations.
Prepare reports of findings, illustrating data graphically and translating complex findings into written text and presenting results
Research competitors and compile data for benchmarking
Develop strong partnerships with cross-functional teams
Advise management on new innovations in the area of market research, and create new ways to meet the needs of a changing marketplace
Make recommendations for feasible methods for market penetration
Proactively share and present market research reports and data analysis throughout the organization

Market Research Analyst Requirements / Skills / Qualifications

Market Research Analyst job description should include these common skills and qualifications:

BSc. degree in Marketing or similar relevant field
Previous working eexperience as Market Research Analyst for [X] year(s)
Oustanding communication, interpersonal and skills
Hands on experience with statistical software
Analytical aptitude and data oriented approach
Excellent organizational and time management skills

As a hiring manager, recruiting an ideal Market Research Analyst starts with crafting a good job description. Use this Market Research Analyst job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Market Research Analyst may also reference it in preparation for the interview.