Market Research Analyst Duties & Responsibilities

The role and function of a Market Research Analyst includes the following duties and responsibilities:

Collect and analyze data through modern and traditional methods on consumers, competitors and the market place
Devise and design qualitative and quantitative custom market research projects
Perform qualitative and quantitative analyses to identify opportunities for product expansion
Apply statistical techniques to interpret data and produce substantiated recommendations.
Prepare reports of findings, illustrating data graphically and translating complex findings into written text and presenting results
Research competitors and compile data for benchmarking
Develop strong partnerships with cross-functional teams
Advise management on new innovations in the area of market research, and create new ways to meet the needs of a changing marketplace
Make recommendations for feasible methods for market penetration
Proactively share and present market research reports and data analysis throughout the organization

Note that this is not an exhaustive list of Market Research Analyst duties and responsibilities. Job functions for specific Market Research Analyst roles may vary, depending on the industry and type of employer.

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