Product Marketing Manager Job Description

What is the job description of a Product Marketing Manager? What are the duties and responsibilities of a Product Marketing Manager? What does a Product Marketing Manager do?

Job description of a Product Marketing Manager

Product Marketing Manager is a marketing professional responsible for clear communication and successful product presentation in the marketplace.

This Product Marketing Manager job description example includes the list of most important Product Marketing Manager duties and responsibilities as shown below. It can be modified to fit the specific Product Marketing Manager profile you're trying to fill as a recruiter or job seeker.

Product Marketing Manager Duties and Responsibilities

Product Marketing Manager job description should contain a variety of functions and roles including:

  • Develop product messaging that differentiates new products and services from others in the market
  • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
  • Communicate the value of new products and services to the sales and marketing team
  • Create product content such as case studies, videos, website copy and blog posts
  • Gain insight into customer use of current products, untapped opportunities and buyer personas
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Manage marketing budget and approval processes
  • Assist sales on calls when appropriate to provide deeper dives into the product
  • Speak and present both internally and externally to promote the story of our product
  • Develop and implement promotional activities such as promotions and product launches
  • Use market research data to determine product pricing

Product Marketing Manager Requirements / Skills / Qualifications

Product Marketing Manager job description should include these common skills and qualifications:

  • MA in Marketing, Communications or similar relevant field
  • Previous working experience as a Product Marketing Manager for [X] year(s)
  • Outstanding communication, presentation and leadership skills
  • Excellent organizational and time management skills
  • Sharp analytical and problem-solving skills
  • Creative thinker with a vision
  • Attention to details

As a hiring manager, recruiting an ideal Product Marketing Manager starts with crafting a good job description. Use this Product Marketing Manager job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Product Marketing Manager may also reference it in preparation for the interview.