Product Marketing Manager Duties & Responsibilities

The role and function of a Product Marketing Manager includes the following duties and responsibilities:

Develop product messaging that differentiates new products and services from others in the market
Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
Communicate the value of new products and services to the sales and marketing team
Create product content such as case studies, videos, website copy and blog posts
Gain insight into customer use of current products, untapped opportunities and buyer personas
Measure and optimize the buyer journey as it relates to product feature adoption and usage
Manage marketing budget and approval processes
Assist sales on calls when appropriate to provide deeper dives into the product
Speak and present both internally and externally to promote the story of our product
Develop and implement promotional activities such as promotions and product launches
Use market research data to determine product pricing

Note that this is not an exhaustive list of Product Marketing Manager duties and responsibilities. Job functions for specific Product Marketing Manager roles may vary, depending on the industry and type of employer.

Share on