Job Descriptions

Search Engine Marketing Specialist (SEO/SEM) Job Description

What is the job description of a Search Engine Marketing Specialist (SEO/SEM)? What are the duties and responsibilities of a Search Engine Marketing Specialist (SEO/SEM)? What does a Search Engine Marketing Specialist (SEO/SEM) do?

Job description of a Search Engine Marketing Specialist (SEO/SEM)

Search Engine Marketing Specialists (SEO/SEM) are responsible for planning, implementing and managing company's overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.

This Search Engine Marketing Specialist (SEO/SEM) job description example includes the list of most important Search Engine Marketing Specialist (SEO/SEM) duties and responsibilities as shown below. It can be modified to fit the specific Search Engine Marketing Specialist (SEO/SEM) profile you're trying to fill as a recruiter or job seeker.

Search Engine Marketing Specialist (SEO/SEM) Duties and Responsibilities

Search Engine Marketing Specialist (SEO/SEM) job description should contain a variety of functions and roles including:

  • Plan, develop and implement our SEO strategy
  • Work towards organic search optimization and ROI maximization
  • Regularly perform thorough keywords research
  • Identify key SEO KPIs
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Prepare and present reports regularly
  • Identify our buyer persona to better target identified audiences
  • Identify problems and deficiency and implement solutions in a timely manner
  • Suggest improvements for process and productivity optimization
  • Work with web developers and marketing teams to properly implement SEO best practices
  • Stay up to date with the latest SEO and digital marketing latest trends and best practices

Search Engine Marketing Specialist (SEO/SEM) Requirements / Skills / Qualifications

Search Engine Marketing Specialist (SEO/SEM) job description should include these common skills and qualifications:

  • Degree in relevant quantitative fields.
  • x years of experience as Search Engine Marketing Specialist or similar role
  • x years of experience with planning and implementing a successful SEO strategy
  • Proven success in SEO
  • x years of experience web analytics, marketing, and business development
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Experience with A/B testing and other testing metrics
  • Knowledge of HTML, CSS, JavaScript
  • Ability to analyze data and provide evidence-based recommendations
  • Sense of ownership and pride in your performance and its impact on company’s success

As a hiring manager, recruiting an ideal Search Engine Marketing Specialist (SEO/SEM) starts with crafting a good job description. Use this Search Engine Marketing Specialist (SEO/SEM) job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Search Engine Marketing Specialist (SEO/SEM) may also reference it in preparation for the interview.

Recommended

Search Engine Marketing Specialist (SEO/SEM) Interview questions

Search Engine Marketing Specialist (SEO/SEM) Salary in Nigeria

Search Engine Marketing Specialist (SEO/SEM) Cover letter

Search Engine Marketing Specialist (SEO/SEM) CV

Search Engine Marketing Specialist (SEO/SEM) Jobs in Nigeria

Similar job descriptions

Traffic Acquisition Manager job description

Marketing Officer job description

Content Marketing Manager job description

Interpreter job description

Copy Editor job description

Digital Project Manager job description

Editorial Assistant job description

Public Relations Manager job description

Conversion Optimization Specialist job description

Digital Account Manager job description

Media Buyer job description

Product Analyst job description

Content Editor job description

Presenter job description

Public Relations Assistant job description

Marketing Strategist job description

Outreach and Partnerships Manager job description

Media Planner job description

Public Relations Officer job description

Blog Manager job description