Inbound Marketing Manager Job Description

What is the job description of an Inbound Marketing Manager? What are the duties and responsibilities of an Inbound Marketing Manager? What does an Inbound Marketing Manager do?

Job description of an Inbound Marketing Manager

Inbound Marketing Manager is a marketing professional with expertise in attracting customers with content designed to attract qualified prospects and converting them into leads and customers. Inbound marketing is about making your industry interesting and helping to solve customer problems with content.

This Inbound Marketing Manager job description example includes the list of most important Inbound Marketing Manager duties and responsibilities as shown below. It can be modified to fit the specific Inbound Marketing Manager profile you're trying to fill as a recruiter or job seeker.

Inbound Marketing Manager Duties and Responsibilities

Inbound Marketing Manager job description should contain a variety of functions and roles including:

  • Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
  • Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition
  • Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics 
  • Propose new and improved inbound marketing campaign ideas
  • Optimize marketing automation and lead nurturing processes through email, content, and social channels
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
  • Conducting customer, competitor, and product research

Inbound Marketing Manager Requirements / Skills / Qualifications

Inbound Marketing Manager job description should include these common skills and qualifications:

  • Previous experience in marketing management for (x) year
  • Proficiency in marketing automation and blogging software features 
  • HTML/CSS, Adobe Creative Suite hands-on experience is an advantage
  • Excellent communication and interpersonal skills
  • Creative thinker and problem solver
  • Efficient organizational and time management skills
  • Data-driven and research-oriented

As a hiring manager, recruiting an ideal Inbound Marketing Manager starts with crafting a good job description. Use this Inbound Marketing Manager job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of an Inbound Marketing Manager may also reference it in preparation for the interview.