Inbound Marketing Manager Duties & Responsibilities

The role and function of an Inbound Marketing Manager includes the following duties and responsibilities:

Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition
Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics
Propose new and improved inbound marketing campaign ideas
Optimize marketing automation and lead nurturing processes through email, content, and social channels
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
Conducting customer, competitor, and product research

Note that this is not an exhaustive list of Inbound Marketing Manager duties and responsibilities. Job functions for specific Inbound Marketing Manager roles may vary, depending on the industry and type of employer.

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