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Digital Marketing Manager Job Description

Job Descriptions > Marketing and Communications > Digital Marketing Manager
Digital Marketing Manager job description and responsibilities
This Digital Marketing Manager job description template includes the list of most important Digital Marketing Manager duties and responsibilities. It can be modified to fit the specific Digital Marketing Manager profile you're trying to fill as a recruiter or job seeker.

Common questions people ask include:

What is the job description of a Digital Marketing Manager? What are the duties and responsibilities of a Digital Marketing Manager? What does a Digital Marketing Manager do?

Job Description of a Digital Marketing Manager

Digital Marketing Managers are generally responsible for planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.

Digital Marketing Manager Duties and Responsibilities

Digital Marketing Manager job description should contain a variety of functions and roles including:

  • Build, plan and implement the overall digital marketing strategy
  • Manage the strategy
  • Manage and train the rest of the team
  • Stay up to date with the latest technology and best practices
  • Manage and oversee various digital marketing channels
  • Measure ROI and KPIs
  • Prepare and manage the digital marketing budget
  • Oversee all the company's social media accounts
  • Suggest activities for improving the quality of online content
  • Track and measure SEO and Google Analytics metrics and provide reports
  • Build an inbound marketing plan
  • Research and forecast future sales and performance trends
  • Lead, supervise and motivate members of the digital marketing team 
  • Research competitors and provide suggestions for improvement
  • Keep abreast with industry and market trends and best practices

Digital Marketing Manager Requirements / Skills / Qualifications

Digital Marketing Manager job description should include these common skills and qualifications:

  • BA in Marketing, Digital technologies or similar relevant field
  • x years of experience as a Digital Marketing Manager
  • x years of experience in developing and implementing digital marketing strategies
  • x years of hands-on experience with SEO, Google Analytics and CRM software
  • Familiarity with web design
  • Sense of ownership and pride in your performance and its impact on a company’s success
  • Critical thinker and problem-solving skills
  • Good knowledge of all different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills

As a hiring manager, recruiting an ideal Digital Marketing Manager starts with crafting a good job description. Use this Digital Marketing Manager job description example to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs. Job seekers interviewing for the role of a Digital Marketing Manager may also reference it in preparation for the interview.

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