Digital Marketing Manager Duties & Responsibilities

The role and function of a Digital Marketing Manager includes the following duties and responsibilities:

  • Build, plan and implement the overall digital marketing strategy
  • Manage the strategy
  • Manage and train the rest of the team
  • Stay up to date with the latest technology and best practices
  • Manage and oversee various digital marketing channels
  • Measure ROI and KPIs
  • Prepare and manage the digital marketing budget
  • Oversee all the company's social media accounts
  • Suggest activities for improving the quality of online content
  • Track and measure SEO and Google Analytics metrics and provide reports
  • Build an inbound marketing plan
  • Research and forecast future sales and performance trends
  • Lead, supervise and motivate members of the digital marketing team 
  • Research competitors and provide suggestions for improvement
  • Keep abreast with industry and market trends and best practices

Note that this is not an exhaustive list of Digital Marketing Manager duties and responsibilities. Job functions for specific Digital Marketing Manager roles may vary, depending on the industry and type of employer.

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