Digital Marketing Manager Duties & Responsibilities

The role and function of a Digital Marketing Manager includes the following duties and responsibilities:

  • Build, plan and implement the overall digital marketing strategy
  • Manage the strategy
  • Manage and train the rest of the team
  • Stay up to date with the latest technology and best practices
  • Manage and oversee various digital marketing channels
  • Measure ROI and KPIs
  • Prepare and manage the digital marketing budget
  • Oversee all the company's social media accounts
  • Suggest activities for improving the quality of online content
  • Track and measure SEO and Google Analytics metrics and provide reports
  • Build an inbound marketing plan
  • Research and forecast future sales and performance trends
  • Lead, supervise and motivate members of the digital marketing team 
  • Research competitors and provide suggestions for improvement
  • Keep abreast with industry and market trends and best practices

Note that this is not an exhaustive list of Digital Marketing Manager duties and responsibilities. Job functions for specific Digital Marketing Manager roles may vary, depending on the industry and type of employer.

Related

Digital Marketing Manager Job description

Digital Marketing Manager Salary in Nigeria

Digital Marketing Manager Interview questions

Digital Marketing Manager Cover letter

Digital Marketing Manager CV

Digital Marketing Manager Jobs in Nigeria

Similar job descriptions

Editor job description

Product Analyst job description

Content Editor job description

Sales and Marketing Manager job description

Digital Account Manager job description

Customer Intelligence Manager job description

Brand Ambassador job description

Copy Editor job description

Writer job description

Digital Media Specialist job description

Marketing Director job description

Digital Marketing Director job description

Public Relations Assistant job description

Digital Marketing Strategist job description

Editorial Assistant job description

Market Research Analyst job description

Marketing Assistant job description

Digital Project Manager job description

Marketer job description

Blogger job description