Digital Marketing Officer Job Description

What is the job description of a Digital Marketing Officer? What are the duties and responsibilities of a Digital Marketing Officer? What does a Digital Marketing Officer do?

Job description of a Digital Marketing Officer

A Digital Marketing Officer develops innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services. A Digital Marketing Officer creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.

The digital marketer is responsible for a large portion of the business's online presence. Whether they are focused on social media or website development is entirely up to the business.

This Digital Marketing Officer job description example includes the list of most important Digital Marketing Officer duties and responsibilities as shown below. It can be modified to fit the specific Digital Marketing Officer profile you're trying to fill as a recruiter or job seeker.

Digital Marketing Officer Duties and Responsibilities

Digital Marketing Officer job description should contain a variety of functions and roles including:

  • Develop and implement SEO and PPC strategies
  • Create and manage link building strategies, content marketing strategies, and social media presence
  • Innovate and present new marketing platforms and strategies
  • Develop engaging online content including clickbait, forums, videos, graphics, and blogs;
  • Monitor and analyse content success
  • Forecast marketing campaign growth and ROI for marketing campaigns
  • Prepare emails to send out to customers
  • Monitor key online marketing metrics to track success
  • Create and maintain online listings across e-commerce platforms
  • Ensure that the brand message is consistent
  • Manage email and social media marketing campaigns
  • Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content
  • Use Google Analytics, Google AdWords, and other relevant sites
  • Drive traffic to company pages
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
  • Analyze digital data to draw key recommendations around website optimization
  • Conduct social media audits to ensure best practices are being used
  • Maintain digital dashboard of several different accounts
  • Coordinate with sales team to create marketing campaigns

Digital Marketing Officer Requirements / Skills / Qualifications

Digital Marketing Officer job description should include these common skills and qualifications:

  • Bachelor's degree in marketing or business
  • X years of Experience in Digital Marketing
  • Experience executing paid social media campaigns
  • Knowledge of video and picture editing software such as Adobe, Canva etc
  • Must be able to juggle multiple projects at the same time
  • Incredible attention to detail
  • Full understanding of all social media platforms
  • Problem solving skills
  • Knowledge of content management systems

As a hiring manager, recruiting an ideal Digital Marketing Officer starts with crafting a good job description. Use this Digital Marketing Officer job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Digital Marketing Officer may also reference it in preparation for the interview.