Digital Marketing Officer Duties & Responsibilities

The role and function of a Digital Marketing Officer includes the following duties and responsibilities:

Develop and implement SEO and PPC strategies
Create and manage link building strategies, content marketing strategies, and social media presence
Innovate and present new marketing platforms and strategies
Develop engaging online content including clickbait, forums, videos, graphics, and blogs;
Monitor and analyse content success
Forecast marketing campaign growth and ROI for marketing campaigns
Prepare emails to send out to customers
Monitor key online marketing metrics to track success
Create and maintain online listings across e-commerce platforms
Ensure that the brand message is consistent
Manage email and social media marketing campaigns
Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content
Use Google Analytics, Google AdWords, and other relevant sites
Drive traffic to company pages
Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Analyze digital data to draw key recommendations around website optimization
Conduct social media audits to ensure best practices are being used
Maintain digital dashboard of several different accounts
Coordinate with sales team to create marketing campaigns

Note that this is not an exhaustive list of Digital Marketing Officer duties and responsibilities. Job functions for specific Digital Marketing Officer roles may vary, depending on the industry and type of employer.

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