Digital Marketing Officer Duties & Responsibilities
The role and function of a Digital Marketing Officer includes the following duties and responsibilities:
- Develop and implement SEO and PPC strategies
- Create and manage link building strategies, content marketing strategies, and social media presence
- Innovate and present new marketing platforms and strategies
- Develop engaging online content including clickbait, forums, videos, graphics, and blogs;
- Monitor and analyse content success
- Forecast marketing campaign growth and ROI for marketing campaigns
- Prepare emails to send out to customers
- Monitor key online marketing metrics to track success
- Create and maintain online listings across e-commerce platforms
- Ensure that the brand message is consistent
- Manage email and social media marketing campaigns
- Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content
- Use Google Analytics, Google AdWords, and other relevant sites
- Drive traffic to company pages
- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
- Analyze digital data to draw key recommendations around website optimization
- Conduct social media audits to ensure best practices are being used
- Maintain digital dashboard of several different accounts
- Coordinate with sales team to create marketing campaigns
Note that this is not an exhaustive list of Digital Marketing Officer duties and responsibilities. Job functions for specific Digital Marketing Officer roles may vary, depending on the industry and type of employer.
