Director of Marketing Analytics job description

Director of Marketing Analytics Duties and Responsibilities

Director of Marketing Analytics job description should contain a variety of functions and roles including:

Plan and implement overall marketing analytics strategy
Define most important KPIs to track and measure
Define different KPIs for different channels
Explain and train employees on existing and new marketing analytics strategies
Contribute data-driven content regularly
Collaborate with both front-line marketers and senior leaders
Forecast and develop the right strategies, campaigns, and tests to run

Director of Marketing Analytics Requirements / Skills / Qualifications

Director of Marketing Analytics job description should include these common skills and qualifications:

BA/BSc degree or equivalent working experience
x years of experience with analytic techniques, statistical modeling, and web analytics
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and problem-solving skills
Team player
Good time-management skills
Ability to extract meaningful information from data
Suggest action for improvement based on insights from data
Expert in Microsoft Excel, and Google Analytics, at minimum
Great interpersonal and communication skills

As a hiring manager, recruiting an ideal Director of Marketing Analytics starts with crafting a good job description. Use this Director of Marketing Analytics job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Director of Marketing Analytics may also reference it in preparation for the interview.