Director of Marketing Analytics Duties & Responsibilities

The role and function of a Director of Marketing Analytics includes the following duties and responsibilities:

  • Plan and implement overall marketing analytics strategy
  • Define most important KPIs to track and measure
  • Define different KPIs for different channels
  • Explain and train employees on existing and new marketing analytics strategies
  • Contribute data-driven content regularly 
  • Collaborate with both front-line marketers and senior leaders
  • Forecast and develop the right strategies, campaigns, and tests to run

Note that this is not an exhaustive list of Director of Marketing Analytics duties and responsibilities. Job functions for specific Director of Marketing Analytics roles may vary, depending on the industry and type of employer.

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