SEO Analyst Job Description

What is the job description of a SEO Analyst? What are the duties and responsibilities of a SEO Analyst? What does a SEO Analyst do?

Job description of a SEO Analyst

SEO Analysts help businesses to build and improve their online brand presence. SEO Analysts conduct keyword research, monitor website traffic and come up with improvement strategies to ensure the best possible user experience. They also keep up to date with current SEO techniques.

This SEO Analyst job description example includes the list of most important SEO Analyst duties and responsibilities as shown below. It can be modified to fit the specific SEO Analyst profile you're trying to fill as a recruiter or job seeker.

SEO Analyst Duties and Responsibilities

SEO Analyst job description should contain a variety of functions and roles including:

  • Conducting keyword research using dedicated software, and generating new keyword ideas.
  • Analyzing website and social media pages, then making recommendations for improvement.
  • Monitoring website traffic, search results, and developing strategies.
  • Generating content ideas and delegating these to the team.
  • Managing paid search campaigns.
  • Keeping up to date with new trends and best SEO practices.
  • Overseeing content creation and offering suggestions.
  • Updating outdated content.
  • Optimizing pages for desktop, tablet, and mobile use.
  • Developing link-building strategies.

SEO Analyst Requirements / Skills / Qualifications

SEO Analyst job description should include these common skills and qualifications:

  • BSc in Marketing or similar.
  • HTML and JavaScript experience.
  • Great customer service and interpersonal skills.
  • Ability to follow specifications.
  • Ability to work under pressure.
  • Previous experience in a similar role would be advantageous.
  • Excellent written, verbal, and analytical skills.
  • Experience with Google Analytics.

As a hiring manager, recruiting an ideal SEO Analyst starts with crafting a good job description. Use this SEO Analyst job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a SEO Analyst may also reference it in preparation for the interview.