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Marketing Executive Job Description

Job Descriptions > Marketing and Communications > Marketing Executive
Marketing Executive job description and responsibilities
This Marketing Executive job description template includes the list of most important Marketing Executive duties and responsibilities. It can be modified to fit the specific Marketing Executive profile you're trying to fill as a recruiter or job seeker.

Common questions people ask include: What is the job description of a Marketing Executive? What are the duties and responsibilities of a Marketing Executive? What does a Marketing Executive do?

Job Description of a Marketing Executive

A Marketing Executive manages and controls the relationship between the product and the target audience. Perfectly matching the client’s business with the customer needs, marketing executives are also expected to promote products and services to interested customers. As a marketing executive, you would promote your employer’s products, services or ideas. If you love using your communication skills in a creative way, this could be the ideal job for you. You would need organisational skills to plan product launches, market research and public relations events. Using your confidence and creativity you would also market your products across TV, radio and the press

Marketing Executive Duties and Responsibilities

Marketing Executive job description should contain a variety of functions and roles including:
  • Evaluating marketing campaigns;
  • Monitoring competitor activity;
  • Supporting the marketing manager and other colleagues.
  • Maintaining and updating customer databases;
  • Organising and attending events such as conferences, seminars, receptions and exhibitions;
  • Communicating with target audiences and managing customer relationships;
  • Sourcing advertising opportunities and placing adverts in the press – local, regional, national and specialist publications – or on the radio, depending on the organisation and the campaign;
  • Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
  • Sourcing and securing sponsorship;
  • Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
  • Writing and proofreading copy;
  • Liaising with designers and printers;
  • Organising photo shoots;
  • Conducting market research, for example using customer questionnaires and focus groups;
  • Contributing to, and developing, marketing plans and strategies;
  • Arranging the effective distribution of marketing materials;
  • Managing budgets;

Marketing Executive Requirements / Skills / Qualifications

Marketing Executive job description should include these common skills and qualifications:
  • MA in Marketing, Communications or similar relevant field
  • Previous working experience working as a Marketing Executive for x year(s)
  • A proven track record of implementing successful marketing strategies
  • In-depth knowledge of market research data, data analysis and statistics
  • Hands on experience with marketing software and tools
  • Outstanding communication, presentation and leadership skills
  • Excellent organizational and time management skills
  • Analytical data driven problem solver
As a hiring manager, recruiting an ideal Marketing Executive starts with crafting a good job description. Use this Marketing Executive job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs. Job seekers interviewing for the role of a Marketing Executive may also reference it in preparation for the interview.

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