Media Planner job description

Media Planner Duties and Responsibilities

Media Planner job description should contain a variety of functions and roles including:

Research and evaluate market data.
Oversee campaign budgets and negotiate costs for features such as advertising room and social media campaigns.
Supervise the implementation of media campaigns.
Monitor media trends of all outlets including magazines, blogs, and movies.
Assess the success of media advertising plans and campaigns.
Proofread all advertisements and marketing campaigns before release.
Identify target audiences and analyze their behavior, characteristics, and routines.
Choose the best media outlet combination for different campaigns.
Prepare and present campaign proposals to clients.

Media Planner Requirements / Skills / Qualifications

Media Planner job description should include these common skills and qualifications:

Bachelor’s degree in Marketing or relevant field.
A minimum of 3 years’ experience as a media planner or similar role.
Exceptional communication and presentation skills.
Must be able to work well within a team.
Excellent knowledge of analytics tools and campaign evaluation metrics.
An analytical mind with a creative eye.

As a hiring manager, recruiting an ideal Media Planner starts with crafting a good job description. Use this Media Planner job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Media Planner may also reference it in preparation for the interview.