Media Planner Duties & Responsibilities

The role and function of a Media Planner includes the following duties and responsibilities:

  • Research and evaluate market data.
  • Oversee campaign budgets and negotiate costs for features such as advertising room and social media campaigns.
  • Supervise the implementation of media campaigns.
  • Monitor media trends of all outlets including magazines, blogs, and movies.
  • Assess the success of media advertising plans and campaigns.
  • Proofread all advertisements and marketing campaigns before release.
  • Identify target audiences and analyze their behavior, characteristics, and routines.
  • Choose the best media outlet combination for different campaigns.
  • Prepare and present campaign proposals to clients.

Note that this is not an exhaustive list of Media Planner duties and responsibilities. Job functions for specific Media Planner roles may vary, depending on the industry and type of employer.

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