Job Descriptions

Public Relations Manager Job Description

What is the job description of a Public Relations Manager? What are the duties and responsibilities of a Public Relations Manager? What does a Public Relations Manager do?

Job description of a Public Relations Manager

A Public Relations Manager is responsible for curating and maintaining the public image of a client by working with social media and advertising teams.

This Public Relations Manager job description example includes the list of most important Public Relations Manager duties and responsibilities as shown below. It can be modified to fit the specific Public Relations Manager profile you're trying to fill as a recruiter or job seeker.

Public Relations Manager Duties and Responsibilities

Public Relations Manager job description should contain a variety of functions and roles including:

  • Liaise with clients to establish their needs.
  • Communicate with the social media team and marketing department to plan content.
  • Establish and maintain relationships with clients.
  • Research industry trends.
  • Approach media outlets to negotiate advertising opportunities.

Public Relations Manager Requirements / Skills / Qualifications

Public Relations Manager job description should include these common skills and qualifications:

  • A degree in Media, Marketing or a related field.
  • Willingness to learn about industry trends and innovations.
  • Excellent knowledge of social media platforms.
  • Excellent verbal and written communication skills.
  • Ability to strategize and plan campaigns in advance.

As a hiring manager, recruiting an ideal Public Relations Manager starts with crafting a good job description. Use this Public Relations Manager job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Public Relations Manager may also reference it in preparation for the interview.