Public Relations Manager Duties & Responsibilities

The role and function of a Public Relations Manager includes the following duties and responsibilities:

  • Liaise with clients to establish their needs.
  • Communicate with the social media team and marketing department to plan content.
  • Establish and maintain relationships with clients.
  • Research industry trends.
  • Approach media outlets to negotiate advertising opportunities.

Note that this is not an exhaustive list of Public Relations Manager duties and responsibilities. Job functions for specific Public Relations Manager roles may vary, depending on the industry and type of employer.

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