Job Descriptions

Public Relations Assistant Job Description

What is the job description of a Public Relations Assistant? What are the duties and responsibilities of a Public Relations Assistant? What does a Public Relations Assistant do?

Job description of a Public Relations Assistant

Public Relations Assistant is an entry-level media and public relations professional responsible for providing administrative support to PR department and seniors by performing various activities and tasks in order to maintain and enhance the perception of client among various internal and external audiences.

This Public Relations Assistant job description example includes the list of most important Public Relations Assistant duties and responsibilities as shown below. It can be modified to fit the specific Public Relations Assistant profile you're trying to fill as a recruiter or job seeker.

Public Relations Assistant Duties and Responsibilities

Public Relations Assistant job description should contain a variety of functions and roles including:

  • Manage calendars (editorial, press conferences, events etc.) 
  • Suggest innovative ideas in brainstorming sessions
  • Provide assistance organization and execution of different events
  • Examine and document media coverage and track relevant PR metrics 
  • Maintain contact databases and mailing lists with updates
  • Create project-specific media lists to support PR team
  • Responsible for the press clip archive and scanning of materials for periodical reports
  • Draft and design different type of PR content (for example media announcements, newsletters and speeches)
  • Edit and proofread press releases, videos and presentations 
  • Build and maintain long-term relations with clients, media, local politicians, vendors etc.
  • Perform a variety of different administrative tasks

Public Relations Assistant Requirements / Skills / Qualifications

Public Relations Assistant job description should include these common skills and qualifications:

  • BSc/BA in public relations, communications or similar relevant field
  • Previous working experience as PR Public Relations Assistant for (x) year(s)
  • In-depth knowledge of PR and marketing process and best practices
  • Experience with social media platforms (Twitter, Facebook etc.)
  • Excellent communication, presentation and leadership skills
  • Outstanding organizational and time management skills
  • Passion for the PR industry and its best practices
  • Familiarity with video production
  • Applicable knowledge of copywriting and editing
  • Aptitude in presentation and public speaking
  • Attention to details

As a hiring manager, recruiting an ideal Public Relations Assistant starts with crafting a good job description. Use this Public Relations Assistant job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Public Relations Assistant may also reference it in preparation for the interview.

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