Public Relations Assistant Duties & Responsibilities

The role and function of a Public Relations Assistant includes the following duties and responsibilities:

Manage calendars (editorial, press conferences, events etc.)
Suggest innovative ideas in brainstorming sessions
Provide assistance organization and execution of different events
Examine and document media coverage and track relevant PR metrics
Maintain contact databases and mailing lists with updates
Create project-specific media lists to support PR team
Responsible for the press clip archive and scanning of materials for periodical reports
Draft and design different type of PR content (for example media announcements, newsletters and speeches)
Edit and proofread press releases, videos and presentations
Build and maintain long-term relations with clients, media, local politicians, vendors etc.
Perform a variety of different administrative tasks

Note that this is not an exhaustive list of Public Relations Assistant duties and responsibilities. Job functions for specific Public Relations Assistant roles may vary, depending on the industry and type of employer.

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