Job Descriptions

Digital Marketing Director Job Description

What is the job description of a Digital Marketing Director? What are the duties and responsibilities of a Digital Marketing Director? What does a Digital Marketing Director do?

Job description of a Digital Marketing Director

Digital Marketing Directors are generally responsible for planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.

This Digital Marketing Director job description example includes the list of most important Digital Marketing Director duties and responsibilities as shown below. It can be modified to fit the specific Digital Marketing Director profile you're trying to fill as a recruiter or job seeker.

Digital Marketing Director Duties and Responsibilities

Digital Marketing Director job description should contain a variety of functions and roles including:

  • Build, plan and implement the overall digital marketing strategy
  • Manage the strategy
  • Manage and train the rest of the team
  • Stay up to date with the latest technology and best practices
  • Manage and oversee different digital marketing channels
  • Measure ROI and KPIs
  • Prepare and manage digital marketing budget
  • Oversee all the company's social media accounts
  • Measure and manage online content
  • Track SEO and Google Analytics data an make complex analysis 
  • Build and inbound marketing plan
  • Anticipate sales performance trends 
  • Organize and lead digital marketing team 
  • Research competition, investigate benchmarks and provide suggestions for improvement

Digital Marketing Director Requirements / Skills / Qualifications

Digital Marketing Director job description should include these common skills and qualifications:

  • MA in Marketing, Digital technologies or similar relevant field
  • x years of experience as a Digital Marketing Director
  • x years of experience in developing and implementing digital marketing strategies
  • In depth knowledge of different digital marketing channels
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Good knowledge and experience with online marketing tools and best practices
  • x years of hands-on experience with SEO, Google Analytics and CRM software
  • Basic knowledge of web design procedures
  • Sense of ownership and pride in your performance and its impact on company’s success

As a hiring manager, recruiting an ideal Digital Marketing Director starts with crafting a good job description. Use this Digital Marketing Director job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Digital Marketing Director may also reference it in preparation for the interview.

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