Digital Marketing Director Duties & Responsibilities

The role and function of a Digital Marketing Director includes the following duties and responsibilities:

Build, plan and implement the overall digital marketing strategy
Manage the strategy
Manage and train the rest of the team
Stay up to date with the latest technology and best practices
Manage and oversee different digital marketing channels
Measure ROI and KPIs
Prepare and manage digital marketing budget
Oversee all the company's social media accounts
Measure and manage online content
Track SEO and Google Analytics data an make complex analysis
Build and inbound marketing plan
Anticipate sales performance trends
Organize and lead digital marketing team
Research competition, investigate benchmarks and provide suggestions for improvement

Note that this is not an exhaustive list of Digital Marketing Director duties and responsibilities. Job functions for specific Digital Marketing Director roles may vary, depending on the industry and type of employer.

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