SEO Manager Job Description

What is the job description of a SEO Manager? What are the duties and responsibilities of a SEO Manager? What does a SEO Manager do?

Job description of a SEO Manager

SEO Managers, also known as an SEO Specialist, analyze, review and implement changes to websites so they are optimized for search engines. They are responsible for editing and creating content that includes keywords which are featured more often in search engine results.

This SEO Manager job description example includes the list of most important SEO Manager duties and responsibilities as shown below. It can be modified to fit the specific SEO Manager profile you're trying to fill as a recruiter or job seeker.

SEO Manager Duties and Responsibilities

SEO Manager job description should contain a variety of functions and roles including:

  • Testing various search engine marketing techniques and web designs;
  • Liaising with various clients and departments;
  • Strategizing ways to improve optimization and explaining the need for changes to an existing site;
  • Performance analysis and reporting;
  • Developing strategy for increasing in-bound traffic
  • Making design changes
  • Choosing optimized domian and web page names for the website
  • Developing original content to include key phrases and effective headlines to receive increased traffic;
  • Keyword research and manipulation;
  • Page content optimization;
  • Making the site search engine readable by working with meta tags & robots.txt files.
  • Deciding Page titles, headers, sub-headers.
  • Analyzing, reviewing and making changes to websites so they are optimized for search engines;
  • Link building
  • Studying competing websites and learning from their SEO efforts.

SEO Manager Requirements / Skills / Qualifications

SEO Manager job description should include these common skills and qualifications:

  • Knowledge of analytical software.
  • Excellent communication skills.
  • Working knowledge of HTML/CSS.
  • Willingness to keep abreast of industry innovations.

As a hiring manager, recruiting an ideal SEO Manager starts with crafting a good job description. Use this SEO Manager job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a SEO Manager may also reference it in preparation for the interview.