SEO Manager job description

SEO Manager Duties and Responsibilities

SEO Manager job description should contain a variety of functions and roles including:

Testing various search engine marketing techniques and web designs;
Liaising with various clients and departments;
Strategizing ways to improve optimization and explaining the need for changes to an existing site;
Performance analysis and reporting;
Developing strategy for increasing in-bound traffic
Making design changes
Choosing optimized domian and web page names for the website
Developing original content to include key phrases and effective headlines to receive increased traffic;
Keyword research and manipulation;
Page content optimization;
Making the site search engine readable by working with meta tags & robots.txt files.
Deciding Page titles, headers, sub-headers.
Analyzing, reviewing and making changes to websites so they are optimized for search engines;
Link building
Studying competing websites and learning from their SEO efforts.

SEO Manager Requirements / Skills / Qualifications

SEO Manager job description should include these common skills and qualifications:

Knowledge of analytical software.
Excellent communication skills.
Working knowledge of HTML/CSS.
Willingness to keep abreast of industry innovations.

As a hiring manager, recruiting an ideal SEO Manager starts with crafting a good job description. Use this SEO Manager job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a SEO Manager may also reference it in preparation for the interview.