Marketing Operations Analyst job description

Marketing Operations Analyst Duties and Responsibilities

Marketing Operations Analyst job description should contain a variety of functions and roles including:

Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
Establish and maintain scalable processes that ensure best practices in campaign and lead management
Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact
Produce and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
Present analysis and findings to a variety of audience
Evaluate new technologies and add-on applications to improve and optimize marketing team performance
Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing
Monitor campaigns to optimize performance based on industry best practices
Provide recommendations that enhance future campaign performance and measurements
Develop robust KPIs and scorecards for marketing performance monitoring

Marketing Operations Analyst Requirements / Skills / Qualifications

Marketing Operations Analyst job description should include these common skills and qualifications:

MA in Marketing or similar relevant field
Previous working experience as a Marketing Operations Analyst for (x) year(s)
Outstanding analytical skills
Hands on experience with marketing automation systems
Excellent organizational and time management skills
Attention to details

As a hiring manager, recruiting an ideal Marketing Operations Analyst starts with crafting a good job description. Use this Marketing Operations Analyst job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Marketing Operations Analyst may also reference it in preparation for the interview.