Marketing Operations Analyst Duties & Responsibilities

The role and function of a Marketing Operations Analyst includes the following duties and responsibilities:

Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
Establish and maintain scalable processes that ensure best practices in campaign and lead management
Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact
Produce and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
Present analysis and findings to a variety of audience
Evaluate new technologies and add-on applications to improve and optimize marketing team performance
Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing
Monitor campaigns to optimize performance based on industry best practices
Provide recommendations that enhance future campaign performance and measurements
Develop robust KPIs and scorecards for marketing performance monitoring

Note that this is not an exhaustive list of Marketing Operations Analyst duties and responsibilities. Job functions for specific Marketing Operations Analyst roles may vary, depending on the industry and type of employer.

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