Director of Marketing Analytics Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Director of Marketing Analytics:

BA/BSc degree or equivalent working experience
x years of experience with analytic techniques, statistical modeling, and web analytics
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and problem-solving skills
Team player
Good time-management skills
Ability to extract meaningful information from data
Suggest action for improvement based on insights from data
Expert in Microsoft Excel, and Google Analytics, at minimum
Great interpersonal and communication skills

Note that this is not an exhaustive list of Director of Marketing Analytics skill, qualifications and experience. Job requirements for specific Director of Marketing Analytics roles may vary, depending on the industry and type of employer.

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