Search Engine Marketing Specialist (SEO/SEM) Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Search Engine Marketing Specialist (SEO/SEM):

Degree in relevant quantitative fields.
x years of experience as Search Engine Marketing Specialist or similar role
x years of experience with planning and implementing a successful SEO strategy
Proven success in SEO
x years of experience web analytics, marketing, and business development
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills
Experience with A/B testing and other testing metrics
Knowledge of HTML, CSS, JavaScript
Ability to analyze data and provide evidence-based recommendations
Sense of ownership and pride in your performance and its impact on company’s success

Note that this is not an exhaustive list of Search Engine Marketing Specialist (SEO/SEM) skill, qualifications and experience. Job requirements for specific Search Engine Marketing Specialist (SEO/SEM) roles may vary, depending on the industry and type of employer.

Share on