Search Engine Marketing Specialist (SEO/SEM) Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Search Engine Marketing Specialist (SEO/SEM):

  • Degree in relevant quantitative fields.
  • x years of experience as Search Engine Marketing Specialist or similar role
  • x years of experience with planning and implementing a successful SEO strategy
  • Proven success in SEO
  • x years of experience web analytics, marketing, and business development
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Experience with A/B testing and other testing metrics
  • Knowledge of HTML, CSS, JavaScript
  • Ability to analyze data and provide evidence-based recommendations
  • Sense of ownership and pride in your performance and its impact on company’s success

Note that this is not an exhaustive list of Search Engine Marketing Specialist (SEO/SEM) skill, qualifications and experience. Job requirements for specific Search Engine Marketing Specialist (SEO/SEM) roles may vary, depending on the industry and type of employer.

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