Search Engine Marketing Specialist (SEO/SEM) Duties & Responsibilities

The role and function of a Search Engine Marketing Specialist (SEO/SEM) includes the following duties and responsibilities:

Plan, develop and implement our SEO strategy
Work towards organic search optimization and ROI maximization
Regularly perform thorough keywords research
Identify key SEO KPIs
Monitor redirects, click rate, bounce rate, and other KPIs
Prepare and present reports regularly
Identify our buyer persona to better target identified audiences
Identify problems and deficiency and implement solutions in a timely manner
Suggest improvements for process and productivity optimization
Work with web developers and marketing teams to properly implement SEO best practices
Stay up to date with the latest SEO and digital marketing latest trends and best practices

Note that this is not an exhaustive list of Search Engine Marketing Specialist (SEO/SEM) duties and responsibilities. Job functions for specific Search Engine Marketing Specialist (SEO/SEM) roles may vary, depending on the industry and type of employer.

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