Search Engine Marketing Specialist (SEO/SEM) Duties & Responsibilities

The role and function of a Search Engine Marketing Specialist (SEO/SEM) includes the following duties and responsibilities:

  • Plan, develop and implement our SEO strategy
  • Work towards organic search optimization and ROI maximization
  • Regularly perform thorough keywords research
  • Identify key SEO KPIs
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Prepare and present reports regularly
  • Identify our buyer persona to better target identified audiences
  • Identify problems and deficiency and implement solutions in a timely manner
  • Suggest improvements for process and productivity optimization
  • Work with web developers and marketing teams to properly implement SEO best practices
  • Stay up to date with the latest SEO and digital marketing latest trends and best practices

Note that this is not an exhaustive list of Search Engine Marketing Specialist (SEO/SEM) duties and responsibilities. Job functions for specific Search Engine Marketing Specialist (SEO/SEM) roles may vary, depending on the industry and type of employer.

Related

Search Engine Marketing Specialist (SEO/SEM) Job description

Search Engine Marketing Specialist (SEO/SEM) Salary in Nigeria

Search Engine Marketing Specialist (SEO/SEM) Interview questions

Search Engine Marketing Specialist (SEO/SEM) Cover letter

Search Engine Marketing Specialist (SEO/SEM) CV

Search Engine Marketing Specialist (SEO/SEM) Jobs in Nigeria

Similar job descriptions

Blogger job description

Marketing Coordinator job description

SEO Analyst job description

Blog Manager job description

Public Relations Account Executive job description

Traffic Acquisition Manager job description

Brand Manager job description

Public Relations Specialist job description

Director of Marketing Analytics job description

Public Relations Manager job description

Proposal Writer job description

Marketing Operations Analyst job description

Marketing Officer job description

Public Relations Executive job description

Technical Writer job description

Editor job description

Sub-editor job description

Inbound Marketing Manager job description

Digital Marketing Strategist job description

Marketing Consultant job description