Email Marketing Manager Requirements, Skills & Qualifications

The following common skills and qualifications are required of an Email Marketing Manager:

  • BA/BSc or equivalent working experience
  • Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
  • Proficient using marketing automation technology
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Knowledge of latest digital marketing trends
  • Experience with email automation tools
  • Sense of ownership and pride in your performance and its impact on company’s success

Note that this is not an exhaustive list of Email Marketing Manager skill, qualifications and experience. Job requirements for specific Email Marketing Manager roles may vary, depending on the industry and type of employer.

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