Marketing Coordinator Duties & Responsibilities

The role and function of a Marketing Coordinator includes the following duties and responsibilities:

Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
Design and implement successful marketing campaigns
Set up tracking systems for online marketing activities
Collaborate with the design department to produce promotional materials
Craft clear product marketing copy
Organize promotional activities for new products/services
Track progress with Marketing Managers and/or Marketing Specialists
Identify and analyze competitors
Prepare reports by collecting and analyzing sales data
Prepare (monthly, quarterly and annual) forecasts

Note that this is not an exhaustive list of Marketing Coordinator duties and responsibilities. Job functions for specific Marketing Coordinator roles may vary, depending on the industry and type of employer.

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