Marketing Coordinator Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Marketing Coordinator:

  • B.Sc degree in Marketing or relevant field
  • Proven work experience as a Marketing Coordinator, Marketing Officer or similar role
  • Solid computer skills, including MS Office, web analytics and Google Adwords
  • Familiarity with Customer Relationship Management and Content Management System software
  • Excellent communication and presentation skills
  • Knowledge of traditional and digital marketing tools
  • Experience with research methods using data analytics software
  • Expertise with SEO/SEM campaigns

Note that this is not an exhaustive list of Marketing Coordinator skill, qualifications and experience. Job requirements for specific Marketing Coordinator roles may vary, depending on the industry and type of employer.

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