Marketing Consultant Duties & Responsibilities

The role and function of a Marketing Consultant includes the following duties and responsibilities:

Study company profile and operations to understand its marketing needs
Conduct marketing research to identify industry trends and commercial opportunities
Develop and implement a marketing strategy according to objectives and budget
Develop and nurture long term relationship with in house teams and external vendors
Track and evaluate the ROI/KPI in relation to marketing initiatives
Keep abreast of emerging trends and share best practices knowledge and insights
Write reports with suggestions for improvements and new ideas
Prepare detailed proposals and marketing plans
Advise on branding, positioning, communications and other marketing issues
Give direction to marketing efforts with the most effective methods and tools

Note that this is not an exhaustive list of Marketing Consultant duties and responsibilities. Job functions for specific Marketing Consultant roles may vary, depending on the industry and type of employer.

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